Masi is one of the oldest and most respected brands of road bikes in the world. A brand born shortly after World War I in the cradle of road bike civilization: Italy.

A brand born out of a love for cycling and a passion for superior craftsmanship.

A brand that proudly wears the World Championship stripes, and one that has been ridden by some of the sports most famous cyclists to victories in the Giro d'Italia, the Tour de France and the Olympics.

Faliero Masi
The name Faliero Masi is often associated as the man behind the world-renowned and much sought-after Italian road racing frames that many early stars of the pro peloton insisted upon riding. However, before he was master bicycle craftsman, Faliero was a member of the peloton himself. When he was 18 years old, he began racing on the road as an amateur eventually working his way up the ranks to become a professional.

In 1931 and 1932, he raced the Giro d’Italia as well the famed Milan San Remo race in 1934, placing a respectable 55th out of 125 riders. His passion for bicycles continued after he retired from racing and shortly thereafter, he began designing and constructing made-to-measure bicycles for other racers.

The Tailor
Faliero soon became known as "The Tailor" for his quality of craftsmanship. In 1949, he moved his bicycle production to the Vigorelli Velodrome in Milan, Italy. and began making bicycles for some of the most renowned champions in the history of bicycle racing including :

Aldo Bini, Fausto Coppi, Fiorenzo Magni, Alfredo Martini, Luison Bobet and later, Jacques Anquetil, Roger Rivičre, Antonio Maspes, Ferdinand Bracke, Eddi Merckx, Rick van Looy, Felice Gimondi and Vittorio Adorni.

In the 60's and early 70's many of the world's top racers rode Masi frames: Anton Tkac, Mark Gorski, Gintautas Umaras, Dmitri Nelyubin, Berzin, Bobrick and many others.

Faliero Masi’s reputation as a master frame builder was driven by his desire to build the best. As a former bicycle racer himself, he knew what frame geometry worked and why. He also knew the importance of using the finest materials he could find. Often, he had to search outside of Italy for frame building materials; it was not uncommon for Faliero to purchase lugs and tubing from Switzerland, France, or other countries. Where his frame materials came from was not important to Faliero…what was important is that the materials that went into building a frame with his name on it were second to none.

Move to America
In 1972, Masi was coming to America. Faliero was approached by Southern California businessman, Roland Sahm, who was interested in building a line of premium, European-inspired bicycles in the United States. Later that year, Faliero packed up his shop and headed to San Diego, California bringing with him one of his top frame builders, Mario Confente, to start building bikes. Prior to his arrival in the United States, Faliero consulted with longtime associate and master frame builder, Ted Kirkbride, to help him head up the Masi Califonia project.

Masi California frames of this period are described by modern collectors as "extraordinary" and "spectacular" made in the "spirit of the Italian master but with the crispness of an American custom". In fact, all Olympic medalists and most all of the World Track Champions who won their respective titles aboard Masi frames did so on Masi California frames.

Quickly gaining notoriety among cyclists for such quality, Masi bikes nearly became a household name in the 1979 movie "Breaking Away" in which actor Dennis Christopher rode a 1978 Masi Gran Criterium.

The Masi 3VS Volumetrica developed and produced during the early 1980’s was way ahead of its time with innovative internal lugs and oversized tubing. This type of construction made a huge impact on modern framebuilding; the use of oversized tubing on road bike frames is commonplace today.

Masi Today

Faliero’s passion lives on in the bikes you are about to see; a passion for performance, detail, and quality unseen in this day and age. Champions still seek the unequaled ride of a Masi bike.

Women’s professional cycling team, Team Diet Rite, rode their Masi 3VS Volumetrica’s to many podium-top finishes during the 2002 race season including Tina Mayolo-Pic’s victory at the U.S. National Criterium Championships, earning her the stars and stripes jersey as well as the title of 2002 U.S National Criterium Champion.

Although Faliero passed away in May 2000, Ted Kirkbride remains instrumental in his involvement with Masi bikes. As Faliero Masi’s associate for nearly forty years, Ted provides critical design and historical input in effort to insure that bikes continue to be built in the “Masi way”. According to Ted, Faliero’s mission was to build an “honest bike”; one that rode well, was durable, and was built with the finest materials available…regardless of where the materials are from or where the frames happen to be made.

By carefully blending old world tradition with modern technology, Masi will continue to earn the respect of champions and discriminating cyclists everywhere. Faliero would be proud; you will be impressed.